Toyota and NFL Flag Partnership
Empowering the Next Generation of Athletes
Toyota is proud to be the Presenting Partner of NFL FLAG, the official flag football program of the NFL. Together, Toyota and NFL FLAG are creating more opportunities for young athletes to get in the game-supporting over 750,000 youth across 1,800+ local leagues throughout the United States.

Local Support, National Impact
With the NFL FLAG Championships and Regional Tournaments presented by Toyota, fans can expect enhanced experiences through fan fests, live coverage on ESPN and Disney platforms, and recognition of standout players through the NFL FLAG Players of the Year Award. Toyota's branding appears on league jerseys, field signage, and even the flag belts used in gameplay-cementing its support for the grassroots growth of America's fastest-growing youth sport.
This partnership comes at a historic moment, as flag football is now officially part of the 2028 Olympic Games. With Toyota's help, NFL FLAG is leading the way in making football more accessible than ever before.
